The city of Seattle will join Mayor Mike McGinn next week to welcome a new food festival, The Mobile Food Rodeo. Experience the largest round up of mobile food trucks (25 trucks) from Seattle and Portland areas Saturday, September 17th located at Interbay, 1600 West Armory Way between Queen Anne and Magnolia.
The Mobile Food Rodeo will also showcase a western-themed cook-off competition for them to test their culinary talents with the 1st annual Wagon Awards, with special activities from live music, Trophy Cupcake Eating Contest, and even a pumpkin carving contest by, Fremont Oktoberfest.
Mayor Mike McGinn will be joined by well-known northwest chefs Kathy Casey (Dish D’Lish), Thierry Rautureau (Rovers & Luc), Jennifer Shea (Trophy Cupcakes) and local personalities Rachel Belle (Ron & Don), Jamie Peha (TableTalk Host), Tim Keck (editor and publisher, The Stranger) with others to be announced.
Categories include best in show, best new wagon, best sidekick (side dish) and of course, best dessert. Audiences will have the opportunity to vote as well, with the audience award that will be taking place all day and announced at a later time.
On the heels of new legislation recently passed in the state of Washington, mobile food kitchens are allowed to roam easier and more effectively through our streets and neighborhoods.
Mayor Mike McGinn says “The Mobile Food Rodeo is an example of the community coming together to eat great food, have fun with their neighbors and support Seattle’s small businesses. I wish everyone a safe and fun event.”
In the past three years, the mobile food renaissance has jumpstarted a “nouveau” culinary business model, adding the concept of gourmet and mobility to the “what’s tasty” foodie lexicon. Seattle’s Skillet Diner for instance, created a loyal following by way of their popular Airstream, and made the transition to a traditional upscale brick and mortar location in Capitol Hill with ease and no risk.
With success stories, like Skillet, Marination Station and now Maximus Minimus expected to pull in to a full-time brick-and-mortar to call home; it offers encouraging progress to the city’s latest legislation passed in August. “This is more than just a bunch of old style chow wagons, it’s the opportunity to discover daring new concept micro-businesses packed with serious ingenuity and fun appeal” says Ryan Reiter, organizer of the Mobile Food Rodeo.
Next year, the Mobile Food Rodeo will have two events, announcing plans for one in Bellevue in the spring and Seattle in late summer 2012.